Alternative Text (commonly known as Alt Text Tags, though that’s technically a misnomer) can be helpful when using images on your website, especially when you’ll want to take the extra time to link from an image on your site to another page within your site.

Alternative Text should be kept to 125 characters, and should best describe both the image it’s attached to and the page to which that image is linking (a good example is one image on your home page linking to a page with a collage of that and related images, with the linking image acting as a bit of a preview or teaser).

According to Peter Kent, author of SEO for Dummies, this method tags the referenced page with the keywords in the ALT text, but a quick Google search doesn’t easily bring up a second opinion verifying this.

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